Why Bison

Find news, updates and supply chain expertise from Bison here

We operate one of the largest, safest, and most modern fleets on the road today. Our ongoing investments in education for tractor, trailer, container equipment and all aspects of our industry is a testament to our commitment to continue this trend.
Featured image for “Trade Uncertainty Is Here to Stay. Is Your Transportation Strategy Ready?”
Oct 14, 2026

Trade Uncertainty Is Here to Stay. Is Your Transportation Strategy Ready?

What the evolving North American economy means for shippers, cross-border freight, and the transportation partners they rely on. For shippers moving freight across North America, uncertainty has become part of the operating…
Featured image for “Fuel Is Getting Expensive. What Does That Mean for Freight?”
Oct 07, 2026

Fuel Is Getting Expensive. What Does That Mean for Freight?

The freight market continues to show mixed signals as we move into October. Consumer demand remains relatively soft, but there are some early signs of movement on the rate side of the…
Featured image for “September Freight Market Update: Demand Turns Positive, but Capacity and Fuel Drive Costs Higher”
Sep 24, 2026

September Freight Market Update: Demand Turns Positive, but Capacity and Fuel Drive Costs Higher

The freight market reached an important milestone in August, with shipment volumes increasing year over year for the first time since January 2023. After a record 42-month downturn, the latest data suggests…
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Sep 21, 2026

The Threats You Don’t See on the Highway

Anyone who has moved freight for a while knows cargo theft didn’t start last year. It used to look like a trailer cut from a lock at a truck stop. Now it…
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Sep 10, 2026

Are Tariffs About to Disrupt North American Freight?

After a period of volatility, freight rates have started to stabilize. But that does not necessarily mean the transportation market is back to business as usual. In the latest episode of O’Malley’s…
Featured image for “The Value of Alignment in a Changing Food & Beverage Market”
Sep 10, 2026

The Value of Alignment in a Changing Food & Beverage Market

In transportation, one of the simplest words is also one of the most overlooked: alignment. In food and beverage, things change fast. Volumes spike. Promotions hit. A facility changes its shipping schedule.…
Featured image for “What Doesn’t Change When Everything Else Does”
Aug 28, 2026

What Doesn’t Change When Everything Else Does

I’ve been in this industry long enough to know that uncertainty causes more headaches than bad news ever does. Businesses can plan around bad news. They can’t plan around not knowing what’s…
Featured image for “August Freight Market Update: Summer Rates Ease, but Capacity Pressure Remains”
Aug 27, 2026

August Freight Market Update: Summer Rates Ease, but Capacity Pressure Remains

The summer freight-market spike is beginning to lose momentum, but that should not be mistaken for a return to last year’s conditions. Shipment volumes softened again in July, while truckload rates remained…
Featured image for “Is freight moving from road to rail?”
Aug 19, 2026

Is freight moving from road to rail?

Freight markets are showing some interesting signs as we head toward Q4. After several years of relatively low freight rates, the market is beginning to move in the other direction. Spot and…
Featured image for “Why Every Road in North American Freight Leads to Chicago”
Aug 11, 2026

Why Every Road in North American Freight Leads to Chicago

There’s a reason freight people say “it all runs through Chicago.” Not because it’s poetic. Because it’s true. Draw a map of North American rail and highway infrastructure and something becomes obvious…
Featured image for “The Quiet Comeback: Why Intermodal Deserves a Second Look Right Now”
Aug 05, 2026

The Quiet Comeback: Why Intermodal Deserves a Second Look Right Now

For the past couple of years, shippers have had the upper hand. Capacity was easy to find, rates stayed low, and truckload carriers competed hard for every load. That window is closing.…
Featured image for “The Freight Market Is Tightening Without a Demand Boom”
Jul 30, 2026

The Freight Market Is Tightening Without a Demand Boom

The freight market is moving into a new phase—but not because shipment volumes are surging. Demand remains relatively soft, with June shipment activity declining 4.1% year over year and 3.1% from May.…

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